Coveted Spanish award, voted for by those working in the aftermarket and tyre industries, recognises leaders in the sector

Falken Tyres has won the “Best Quality Tyre Brand” award at the third edition of the Hevea Tyre Industry Awards, presented at the IFEMA MADRID North Convention Centre. These awards reward and recognise the work carried out by all those people, companies, initiatives and institutions that form part of the Spanish automotive aftermarket and tyre sectors.

Crucially, the Hevea Awards are awarded by a vote of the sector’s own professionals who, with their knowledge and experience of the products and brands, nominate the leaders in the industry.

“To receive an award from your own colleagues is a great accolade for Falken and we really appreciate it. When this happens, we know that we are on the right track. We have always been characterised by our passion for doing things well, providing solutions to the challenges of an increasingly complex market,” says Yuri Pérez Alonso, sales support manager Iberia at Falken Tyre Europe. “This recognition encourages us to continue in the same direction. It’s an award for all our team. Without their commitment to the company and what it stands for, we would not be able to achieve any of our goals. So that’s why this award really belongs to them and to all the customers, distributors, workshops and users who trust Falken as their quality brand. Thank you very much to all of them.”

Falken Tyre Europe GmbH is the European affiliate of Japanese tyre manufacturer Sumitomo Rubber Industries Ltd. (SRI); with more than 39,298 employees, it is the fifth largest tyre manufacturer worldwide. In 2001 and 2014 SRI was selected to appear in the Thomson Reuters ‘Top 100 Global Innovators’ list of the world’s most pioneering companies. From its location in Offenbach, Main, the company markets and sells a complete tyre portfolio for passenger cars, light trucks, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. All Falken factories comply with the ISO 9001, IATF 16949 as well as environmental standard ISO14001. Developed and tested in the world’s most demanding racing series, Falken tyres provide maximum driving pleasure. The Falken brand is involved in exciting and high technology platforms such as motorsport with two Porsche 911 GT3 R race cars and at the BORUSSIA PARK stadium, which is the stadium of Bundesliga club Borussia Mönchengladbach.